about rfc media

Invasive Communications Strategy – On-ramp into the Social Dialog

RFC is a creative content company built around a team of high-functioning, radio overachievers. We design specialty streaming radio stations for clients seeking to grow beyond tweets, posts and blogs. First we match the music to the brand, then we add the magic of the microphone. RFC Media has redefined and revolutionized streaming digital radio by activating a fresh delivery system that naturally extends the total time a brand spends with its customers. It’s Brand Built Media, not the other way around. That’s why it’s not Pandora.

how it works

  • It’s invasive
  • You’re now in the audio game bringing a fresh approach to sustain and deepen relationships with core fans
  • Your streaming station pins to your existing digital strategy and completes the experience for the customer, especially when it is LIVE ON SITE
  • Most SILENT BRANDS don’t want to be so silent.

why it works

  • We listen
  • We create content worth sharing
  • We’re not afraid

audio samples

  • RFC Media

  • Timewise Radio

Your Brand | Your Message | Your Station
Share. Spread. Make some noise.


pat fant

patfant-225x300Chief Operating Officer and Co-Founder

As architect and captain of some of the most influential major-market radio stations of our time, Pat Fant has become recognized as an influential figure in the business of high-profile radio. For over three decades, Fant has designed and built the enduring powerhouse brands that have dominated the major media markets of Dallas and Houston. Fant is a 2011 Inductee into the Texas Radio Hall of Fame and his station, KLOL was Billboard’s Rock Station of the Year. American Women in Radio & Television named Pat Fant Radio GM of the Year. Fant is a Beaty Award winner for broadcasting and holds both the New York Festival Award and Pro Max award for broadcast marketing. Education: University of Houston and Rice University’s Management Program.


cruze-225x300President and Co-Founder

As one of the nation’s most respected music programming authorities, Cruze has decades of success programming top-rated radio stations in major markets across America. Cruze has become known as one of the foremost music programming experts in the industry. His interpretive skill with music research is second only to his programming instincts as a tastemaker. Agnostic to format, Cruze has standing as a music programming luminary and award-winning radio host personality.

music explorers

donna mckenzie

Creative Director

  • Award-winning broadcast personality and music programmer
  • Creator of written text that sound good when heard
  • The Voice of Radio – period
  • From college radio to syndicated American to Jazz to network
  • Eclectic connoisseur of what’s hip and important
  • Chef to the stars

Specialties: Rock, Alternative Americana, Texas Music, Jazz, what inspires us all

steve robison

Program and Music Director of multiple formats, with an ear for the hits as well as what’s next.

  • Guess how many artists have been broken to mainstream because of Steve – go ahead, guess.
  • “Get me Steve Robison!” Problem solved.

Specialties: Adult Rock, Alternative, Country

john whiteside

Technical Director

  • Works the gritty side of the street for RFC; has ways, has other ways
  • Engineer and magician – John has 15 years of keeping the “on-air” sign lit. Twist wires; play golf; repeat.

Specialties: Blues and the like

jen gidel

Senior Producer, Production Manager, Music Director

Professional herder of cats, client relations

Specialties: Classic Rock, 90’s Alt, Texas Country & Americana

aaron andrus

Music Editor, Scheduler and Systems-Operator

Probable candidate to replace The World’s Most Interesting Man

Specialties: Old-School Hip Hop, Rap, Old Fashioned Rock &Roll, R&B

aaron raybould

Music and Feature Editor, Scheduler and Systems-Operator

We call him Nighty Night -no we can’t tell you why

Specialties: Alternative, Rock and Country – Beach Music in a Cyclone

kaitlin doyle

Music editor, Scheduler, Social Media Guru

If it’s a cool new record, chances are Kaitlin is already spinning it

Specialties: Indie Folk, Alt Folk, Alt Rock

abel rodriguez

Music Editor, Scheduler and Systems-Operator

Go ahead – tell him you don’t like RUSH – we dare you

Specialties: Rock, Blues, Iron for Pumping

patty martinez

Music Scheduler, Producer, finder of the answer, remover of barriers

Strategy and marketing expert in both digital and traditional media

Specialties: Alternative 90’s Chick Rock

casey fant

Music Contributor, Creative Core Developer

Specialties: Pop, New Rock, Alternative

audrey griffin

Music contributor, writer, creative core developer

Art student with an uncanny ear for music and a finger on the pulse of current music trends

Specialties: Alternative, Indie, EDM, Pop

t. grey

Music Director, Mixer, Producer, Songwriter, A&R Director and Performer

T. Gray is in touch with the street, downtown, uptown and what’s hiding in the suburbs.

Specialties: Hip Hop, R&B, EDM, Pop, Dance