About 2015

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RFC Media

Invasive Communications Strategy – On-ramp into the Social Dialog

RFC Media is the leading creator of custom produced, content-rich, digital radio stations for brands, events and ideas.  RFC specialty stations are live-hosted and hand-crafted to deliver strategic messaging within a matched environment of music and information.  The firm has redefined and revolutionized streaming digital radio by activating a fresh delivery system to create custom audio content for client brands. RFC designed stations create a multidimensional experience that builds, sustains and deepens relationships with core fansBy combining high-value content with legitimate, street-smart entertainment, a brand-themed radio channel increases the likelihood of peer-to-peer sharing.  RFC Media brings to any assignment highly specialized set of skills and technology, along with Radio Hall of Fame credentials and a host of other honors.

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RFC Media helps your brand make some noise in the marketplace of ideas.

Our custom created audio content, pinned to your existing digital strategy, completes the picture for the customer.

RFC Media specializes in curating the right music and spoken word to lend flair to your story.  It’s content worth sharing for those who identify with what you do.

Our custom stations are amplifiers for brand imaging, recruiting and selling.  And yes, we can go LIVE from your event.

Most SILENT BRANDS don’t want to be so silent.

Share.  Spread. Make some noise.
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We’re not afraid.

We design on-purpose radio channels that go to work for the client.

Your Brand  |  Your Message  Your Station

Let’s make noise together.

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Founders

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Pat Fant

Chief Operating Officer and Co-Founder: As architect and captain of some of the most influential major-market radio stations of our time, Pat Fant has become recognized as an influential figure in the business of high-profile radio. For over three decades, Fant has designed and built the enduring powerhouse brands that have dominated the major media markets of Dallas and Houston. Fant is a 2011 Inductee into the Texas Radio Hall of Fame and his station, KLOL was Billboard’s Rock Station of the Year. American Women in Radio & Television named Pat Fant Radio GM of the Year. Fant is a Beaty Award winner for broadcasting and holds both the New York Festival Award and Pro Max award for broadcast marketing. Education: University of Houston and Rice University’s Management Program
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Founder

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Cruze
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Cruze

President and Co-Founder: As one of the nation’s most respected music programming authorities, Cruze has decades of success programming top-rated radio stations in major markets across America. Cruze has become known as one of the foremost music programming experts in the industry. His interpretive skill with music research is second only to his programming instincts as a tastemaker. Agnostic to format, Cruze has standing as a music programming luminary and award-winning radio host personality.
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Music Explorers

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Donna McKenzie

Creative Director

Award-winning broadcast personality and music programmer

Creator of written text that sound good when heard

The Voice of Radio – period

From college radio to syndicated American to Jazz to network

Eclectic connoisseur of what’s hip and important 

Chef to the stars

Specialties:

Rock, Alternative Americana, Texas Music, Jazz, what inspires us all

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Music Explorer

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Steve Robison

Program and Music Director of multiple formats, with an ear for the hits as well as what’s next. 

Guess how many artists have been broken to mainstream because of Steve – go ahead, guess.

“Get me Steve Robison!”  Problem solved.

Specialties:

Adult Rock, Alternative, Country

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Music Explorer

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John Whiteside

Technical Director

Works the gritty side of the street for RFC; has ways, has other ways

Engineer and magician – John has 15 years of keeping the “on-air” sign litTwist wires; play golf; repeat.

Specialties:

Blues and the like

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Music Explorer

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Jen Gidel

Senior Producer, Production Manager, Music Director

Professional herder of cats, client relations

Specialties:

Classic Rock, 90’s Alt, Texas Country & Americana

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Music Explorer

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Aaron Andrus

Music Editor, Scheduler and Systems -Operator

Probable candidate to replace The World’s Most Interesting Man

Specialties:

Old-School Hip Hop, Rap, Old Fashioned Rock &Roll, R&B

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Music Explorer

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Aaron Raybould

Music and Feature Editor, Scheduler and Systems-Operator

We call him Nighty Night -no we can’t tell you why

Specialties:

Alternative, Rock and Country – Beach Music in a Cyclone

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Music Explorer

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Kaitlin Doyle

Music editor, Scheduler, Social Media Guru

If it’s a cool new record, chances are Kaitlin is already spinning it

Specialties:

Indie Folk, Alt Folk, Alt Rock

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Music Explorer

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Abel Rodriguez

Music Editor, Scheduler and Systems-Operator

Go ahead – tell him you don’t like RUSH – we dare you   

Specialties:

Rock, Blues, Iron for Pumping

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Music Explorer

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Patty Martinez

Music Scheduler, Producer, finder of the answer, remover of barriers 

Strategy and marketing expert in both digital and traditional media

Specialties:

Alternative 90’s Chick Rock

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Music Explorer

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Casey Fant

Music Contributor. Creative Core Developer

Specialties:

Pop, New Rock, Alternative

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Music Explorer

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Audrey Griffin

Music contributor, writer, creative core developer

Art student with an uncanny ear for music and a finger on the pulse of current music trends

Specialties:

Alternative, Indie, EDM, Pop

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T. Gray

Music Director, Mixer, Producer, Songwriter, A&R Director and Performer

T. Gray is in touch with the streetdowntown, uptown and what’s hiding in the suburbs.

Specialties:

Hip Hop, R&B, EDM, Pop, Dance

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