about rfc media
Invasive Communications Strategy – On-ramp into the Social Dialog
RFC is a creative content company built around a team of high-functioning, radio overachievers. We design specialty streaming radio stations for clients seeking to grow beyond tweets, posts and blogs. First we match the music to the brand, then we add the magic of the microphone. RFC Media has redefined and revolutionized streaming digital radio by activating a fresh delivery system that naturally extends the total time a brand spends with its customers. It’s Brand Built Media, not the other way around. That’s why it’s not Pandora.
how it works
- It’s invasive
- You’re now in the audio game bringing a fresh approach to sustain and deepen relationships with core fans
- Your streaming station pins to your existing digital strategy and completes the experience for the customer, especially when it is LIVE ON SITE
- Most SILENT BRANDS don’t want to be so silent.
why it works
- We listen
- We create content worth sharing
- We’re not afraid
- RFC Media
- Timewise Radio
Your Brand | Your Message | Your Station
Share. Spread. Make some noise.
Chief Operating Officer and Co-Founder
As architect and captain of some of the most influential major-market radio stations of our time, Pat Fant has become recognized as an influential figure in the business of high-profile radio. For over three decades, Fant has designed and built the enduring powerhouse brands that have dominated the major media markets of Dallas and Houston. Fant is a 2011 Inductee into the Texas Radio Hall of Fame and his station, KLOL was Billboard’s Rock Station of the Year. American Women in Radio & Television named Pat Fant Radio GM of the Year. Fant is a Beaty Award winner for broadcasting and holds both the New York Festival Award and Pro Max award for broadcast marketing. Education: University of Houston and Rice University’s Management Program.
President and Co-Founder
As one of the nation’s most respected music programming authorities, Cruze has decades of success programming top-rated radio stations in major markets across America. Cruze has become known as one of the foremost music programming experts in the industry. His interpretive skill with music research is second only to his programming instincts as a tastemaker. Agnostic to format, Cruze has standing as a music programming luminary and award-winning radio host personality.
Chief Technology Director
IT Infrastructure and Ops savant. AK responds to steady glow of status light and server hum. An extreme music enthusiast sporting a personal track collection at XX order of magnitude to any known skywave operator.
Program and Music Director of multiple formats, with an ear for the hits as well as what’s next.
- Guess how many artists have been broken to mainstream because of Steve – go ahead, guess.
- “Get me Steve Robison!” Problem solved.
Specialties: Adult Rock, Alternative, Country
- Works the gritty side of the street for RFC; has ways, has other ways
- Engineer and magician – John has 15 years of keeping the “on-air” sign lit. Twist wires; play golf; repeat.
Specialties: Blues and the like
- Award-winning broadcast personality and music programmer
- Creator of written text that sound good when heard
- The Voice of Radio – period
- From college radio to syndicated American to Jazz to network
- Eclectic connoisseur of what’s hip and important
- Chef to the stars
Specialties: Rock, Alternative Americana, Texas Music, Jazz, what inspires us all
Senior Producer, Production Manager, Music Director
Professional herder of cats, client relations
Specialties: Classic Rock, 90’s Alt, Texas Country & Americana
Music Editor, Scheduler and Systems-Operator
Probable candidate to replace The World’s Most Interesting Man
Specialties: Old-School Hip Hop, Rap, Old Fashioned Rock &Roll, R&B
Music editor, Scheduler, Social Media Guru
If it’s a cool new record, chances are Kaitlin is already spinning it
Specialties: Indie Folk, Alt Folk, Alt Rock
Music Contributor, Creative Core Developer
Specialties: Pop, New Rock, Alternative
Music Director, Mixer, Producer, Songwriter, A&R Director and Performer
T. Gray is in touch with the street, downtown, uptown and what’s hiding in the suburbs.
Specialties: Hip Hop, R&B, EDM, Pop, Dance
National voice over talent for the concert industry and, it’s been said, the single most recognizable voice in Houston radio. World class interview skills; just ask Willie. Needs her own Food Network Channel. Kind to animals. Voice of an angel and born with radio instincts to host, present and speak about music that matters.
2016 Inductee –
Texas Radio Hall of Fame
KHJK Houston/KLOL Houston/KZFX Houston/KHJZ Houston
“Radio is the only job I’ve ever had since I was 15 years old. I’ve been lucky enough to work at some great radio stations along the way. And being behind that microphone is a rush I never get tired of feeling. This is what I want to do forever.” – Atom
Houston A.I.R. Awards (Achievement in Radio) Best Night Air Talent (2002 & 2003) / Evansville Courier & Press Reader’s Choice Awards: Best Local Radio Personality (2010-2013) / Alzheimer’s Association 2010 Media Partner of the Year
KRBE Houston/KHKS Dallas/Ft. Worth/KHMX Houston/KDGE Dallas/WSTO Evansville, IN/WFMF Baton Rouge/KHOM New Orleans
Award winning Texas Radio Hall of Fame broadcaster working in Texas for the three decades in Houston, Dallas, San Antonio and syndicated worldwide. This army veteran gave up his national audience to work at the infamous KLOL-Houston to better serve the multiple charities for whom Dave serves as board member. In Southeast Texas, Dave is closely involved with The Texas Assoc. of First Responders as well as other organizations that serve orphans, animals and veterans. Currently, Dave is heard on Houston’s oldest radio station, KPRC with an active lifestyle talk show featuring motorcycles, entertainment, charities and beer. He hosts one of the largest escorted motorcycle rides in Texas every fall for the Stevens & Pruett Ranch for Children and Animals working with at-risk youth rehabilitating rescued animals. “Outlaw Dave is your Friend”
2014 Inductee – Texas Radio Hall of Fame
KKZR- HOUSTON Z ROCK/KSAQ-SAN ANTONIO 96 ROCK/KLOL-HOUSTON/ABC-SMN syndicated in 56 markets
She’s the one with an angel on one shoulder and a Tasmanian devil on the other. Witty, well-versed in a panorama of musical styles, a little silly, a little sassy, Pam is a solid radio pro. Not one to play favorites musically, she does admit to having an Alt Rock crush that won’t quit.
Steve has had success both as PD/Programmer and on the air. How about mornings at the BUZZ Houston with a Best Morning Show award to go along with it. Steve has a proven record managing and hosting several formats. He knows how to give listeners what they want to hear. Wit, enthusiasm and programming innovation is a plus for Steve and helps explain his many successes for ratings and revenue growth of stations under his command.
FMQB Top 50 Alternative Programmer / Houston Press Radio Station Of The Year 2010 and 2011 – KHJK
KTBZ Houston/KHJK Houston/KZFX Houston/WRAX Birmingham
Over 40 years in radio working nearly every format – Rock, Album Rock, Top 40, Adult Contemporary and Country. And, as a voice over talent, Mark is heard from coast to coast voicing nearly 100 commercials monthly.
“I’ve always been a personality jock and love to bring the funny. I’ve spent my entire radio career in San Antonio – the nation’s 7th largest city.”
2015 Inductee – San Antonio Radio Hall of Fame
Maria is a born morning radio talent. With celebrities on speed dial, she’s spent a career on top of pop culture, with a twist. This motorcycle-riding morning character has a story to go with everything, Maria Todd brings it all in every day.
KRBE Houston/KHKS KISS FM Dallas/KMVQ FM NOW San Francisco/KHMX MIX Houston/WKSE KISS FM Buffalo
In addition to his resume as a Programmer, Cruze has hosted Personality Radio shows in all dayparts at some of the most respected stations in the US. In addition to his on-air stints at stations including KTBZ/Houston, WFNX/Boston, WMGK/Philadelphia, and WQUE/New Orleans, Cruze also hosted the award-winning Music Podcast Radio Free Cruze, one of the first Music Podcasts ever created!
KTBZ BUZZ Houston/WMGK Philadelphia/WFNX Boston/WWDC Washington